SEO optimisation with AI

Using AI to improve titles, meta descriptions and on-page content without producing thin pages.

SEO · Intermediate · 9 min

AI is useful for the mechanical parts of SEO — writing 300 unique meta descriptions, spotting duplicate titles, restructuring a page around a clearer heading hierarchy.

It's a poor source of facts. Anything specific to your products, shipping or policies has to come from you; the model's job is phrasing, not knowledge.

Publishing volume for its own sake works against you. One page that genuinely answers a question beats ten that circle it.

Steps

• Export your titles and meta descriptions and find the duplicates.
• Rewrite them in batches, keyword first, under 60 and 155 characters.
• For each collection, write one paragraph that answers the buying question.
• Check every factual claim against your own data before publishing.