Email marketing prompts

Building welcome, abandoned checkout and post-purchase sequences with AI drafting the first pass.

Email · Intermediate · 8 min

Three flows carry most email revenue for a Shopify store: welcome, abandoned checkout and post-purchase. Get those written before anything seasonal.

Give the model the sequence structure — how many emails, how far apart, what each one is for — rather than asking for an email. Structure first, copy second.

The best abandoned checkout email asks what was unclear. Discount-led versions train customers to abandon on purpose.

Steps

• Map the sequence: number of emails, timing, and the job of each.
• Draft each email against its single job, one message at a time.
• Write three subject lines per email and test the two least clever.
• Set up the flow and check the timing against real order data after a month.