Claude

An assistant that holds long documents well, useful for editing your whole site's copy against one set of brand rules.

AI · Free tier; paid plans from around $20/month

Claude's long context makes it good at consistency work: paste every product description you have and ask it to bring them all in line with one voice.

It's also comfortable being told what not to do. Brand rules written as prohibitions — no exclamation marks, never call anything effortless — tend to stick.

For short storefront edits it's slower than working inside Shopify Magic. Save it for the batch jobs.

Good for

• Auditing and rewriting a full catalogue
• Editing long guides and policy pages
• Enforcing a written brand voice