ChatGPT

A general-purpose assistant that handles the longer-form work Shopify's built-in tools aren't aimed at — strategy, campaign planning and structured content.

AI · Free tier; paid plans from around $20/month

ChatGPT is the right tool when the job is longer than a product description: a launch plan, an email sequence, a brand brief, a set of ad variations to test.

It doesn't know your store, so context is the whole game. Paste your brand rules, your best-performing copy and your customer language, then ask for the work.

Use it alongside Magic rather than instead of it. Draft the thinking in ChatGPT, then let Magic apply it inside the admin where your product data lives.

Good for

• Campaign and launch planning
• Email sequences and long-form content
• Turning customer reviews into copy angles